ABOUT US

The Ouder Brand Story

Welcome to Ouder, where we turn footwear into a journey of discovery, blending the mythical with the modern, and weaving together the best of East and West. Ouder, where every step marries innovation with nature's touch. Our design philosophy infuses elements of nature, paying homage to Earth’s raw beauty.

Our story starts with Boyd, Ouder’s founder. A true Virgo, Boyd's quiet nature never overshadowed his desire for a friendly, smiley presence, though his shoe choice often lagged behind. That changed when he crossed paths with a creative genius at Aalto University. This meeting kick-started a footwear revolution.

Boyd's first encounter with what would become Ouder’s signature smiley sneakers didn’t quite hit home. But after a playful nudge, they evolved into the perfect flat sneaker, embodying Boyd’s everyday essence. His wife's initial surprise turned to admiration as she realized these shoes were not just youthful but a bold expression of identity.

Ouder emerged from these authentic narratives. Our name, a twist on “Outer,” signifies our quest to push the frontiers of individuality and creativity. Our logo captures this mission, a testament to our commitment to continuous innovation and evolution. Dive into Ouder, where every pair is a step towards expressing your unique style.

We are OUDER:

Originality Unleashed Delivering Exceptional, Revolutionary Footwear.

Why Choose OUDER Smile?

Today, Ouder is driven by a passionate and creative young team, committed to infusing fun, innovation, and personalization into our designs. Going forward, we plan to integrate more elements of Western architectural spatial structure into our designs to meet the modern consumer’s appetite for “trendy & quirky” styles. At Ouder, we’re whipping up the comfiest 'speak & warm your heart' kicks, setting trends, and showcasing the unique identity of each individual. So come join us on this journey and explore the endless possibilities.

30-Days Return

Buy with confidence

Cost-effective

Direct to consumer pricing

Best Satisfaction

Secure payment with Shopify

Here at Ouder Smile, we value customer health and satisfaction as this is our only indication of a service well rendered. We are not just a shoes company; we're a lifetime family-like partner riding with you at every turn, motivating you to be the best you can be. Our satisfaction lies in the evident happiness our customers experience by way of our products.

Choose your Ouder Smile

Our Mission

Make steps more comfortable

Make your steps more fashionable

No more getting stuck in the daily grind of what to wear. Experience the trend with Ouder smile canvas shoes. Don't want to be tied down or defined by the usual combos? No worries! Get yourself a pair of Oduer smiles!

Make service smoother

Make service smoother

Ouder Smile provides 7 days a week customer support service and get the scoop on pro tips for shoe care, cleaning, and maintenance.

Make life more sustainable

Make comfort kiss the planet

Ouder's slogan is to provide the comfiest 'speak & warm your heart' kicks, nail the perfect 5 to 10-degree tilt, making every step a breeze. Our shoe's part feature eco-friendly materials, so every step you take is like giving the earth a little kiss.

Established on January 4, 2021

We are an e-commerce company primarily focused on selling apparel and shoes. Ouder is a shoe brand under our company, and we also have many other apparel brands. We are a group of young individuals with innovative ideas who refuse to be defined by traditional concepts. Our design philosophy is inspired by everyday life, daily information, and trending topics. Novelty, uniqueness, trendiness, and fashion are Ouder's pursuits in shoe design.